Join the #1 Physical Therapy Network Worldwide to learn How to Reshape your Business & Create your Exit Strategies.

Leadership Academy is the place where all HODS Partners and their key business management staff meet to network, learn new strategies for the success of their Diagnostic and PT practices, and create strategic planning for the next 12 months. This is a highly interactive program with great business value. Network with other successful practices and owners and motivate yourself and key business management staff to help you achieve your goals.

The event takes place in Clearwater Beach, FL which boasts as the “Best Beach in America” by TripAdvisor and other major publications.

Together we CAN!

Know the Schedule

Agenda Timeline

Thursday (May 12th)

Meet Partners and Have Fun

Mixer/Networking @ local/hotel restaurant

It’s time for you to relax and make connections in sunny Florida! Join the HODS Board of Directors & Business Advisory Board for dinner, drinks and socializing with your fellow practice owners/diagnosticians.

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Friday (May 13th)

Internal and External Marketing Actions to Take

Marketing and Expansion Session

Day 1 of the event is all about Marketing, Public Relations and Expansion Strategies. Learn proven strategies for the expansion of your diagnostic business; troubleshoot any challenges you’ve encountered and get tips and help from other owners who have succeeded in implementing those strategies. This is the perfect day to bring along your Marketing Staff, Directors and Key Managers. You and your staff will leave the session having a concrete plan in-hand on how to get your patient and testing numbers breaking the roof.

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Saturday (May 14th)

Best Marketing Techniques and Tools to Implement

PT Marketing Tools and Techniques

Specifically designed with practice managers and marketing staff in mind. Learn from industry experts about the best marketing and selling tools and techniques to implement in order to drive bottom-line impact for your practice. With dedicated time spent on physician relationships; selling techniques; leveraging Google, Facebook, and the digital world; as well as opportunities to solve real-world roadblocks in your practice. Attendees will leave armed with proven techniques and the latest tools to grow their practice, along with tangible next steps to implement.

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Best Financial Strategies to Follow

Financial & Exit Strategies Session

Day 2 for Owners-Only is all about “Profit First” with HODS. This is a very interactive, workshop-format day, where you will look at production numbers, financial KPIs including key industry ratios. Not only will you be able to calculate your own KPIs (real-time) but you will be able to compare them with national industry standards. Then you will hear about a step-by-step system of how to “Profit First” with HODS. Furthermore, two powerful exit strategy sessions will provide you with all the data you need for optimal practice exit when the time is right.

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Friday (May 13th)

All Attendees

TimeMARKETING & EXPANSION - Friday (May 13th)
8:00 – 8:30Registration

Breakfast provided
8:30 – 9:15Welcome

One-word opens, short intros, and wins from past 6 months. Review of agenda, acknowledgement of Masterminds’ progress.
9:15 – 9:50HODS STATE OF THE UNION

Looking back on 2021 and HODS Delivery Plans for 2022. (HODS Board)
9:50 – 10:00BREAK
10:00 – 12:00Internal Marketing

Presentations on successful Internal Marketing efforts. High % of PTs referring their patients to DX, utilizing text/email/WebPT.
12:00 – 1:30LUNCH (on your own)
1:30 – 4:30External Marketing

Presentations, panel discussions on successful External Marketing efforts. Physicians (both in-house and for referral), FB ads or other social media, community engagement/events, mktg for PT recruiting purposes, etc. (BREAK @ 2:45)

Saturday (May 14th)

Clinic Managers & Marketing Staff

TimeMARKETING TECHNIQUES & TOOLS - Saturday (May 14th)
8:00 – 8:30BREAKFAST PROVIDED
8:30 – 9:00Introductions, Welcomes, and Wins from Previous Day
9:00 – 10:00Building and Selling Relationships - Build Your Bottom Line (Elan Etstein)


  • Strategies for building relationships with physicians that drive Responses and Revenue.

  • Maximizing your internal marketing efforts.

10:00 – 10:15BREAK
10:15 – 11:15Unlocking the Power of Digital Marketing (Andy Zheng)


  • Maximizing the power of your social media.

  • Actionable steps to improve your SEO and online reach.

  • Creating effective email marketing campaigns.

11:15 – 12:00Case Studies: Workshop and Planning Applications with the Pros (Elan Etstein & Andy Zheng)


  • Workshopping Your Digital World (Andy Zheng) - Andy will walk you through a live audit of your current digital marketing efforts.

  • Building Stronger Referral Relations - Workshop and Roleplay (Elan Etstein) - 30 Day Action Planning: Leave this session with a 30 Day Plan and next steps to improve your marketing.

12:00 – 1:30LUNCH PROVIDED

Only Owners

TimeFINANCIAL & EXIT STRATEGIES - Saturday (May 14th)
8:00 – 8:30BREAKFAST PROVIDED
8:30 – 9:00Introductions, Welcomes, and Wins from Previous Day
9:00 – 10:00“Profit First” with HODS: How to Reshape your Business (Dr. Dimitrios Kostopoulos)


  • How do your numbers measure up? How to change them?

  • Profit First from Day 1: A step by step system.

  • Solutions for your daily diagnostic business challenges.

  • What financial metrics and ratios to follow. Calculate them now!

  • How do your numbers compare to the industry?

  • This is a WORKSHOP FORMAT presentation where you will create your own step by step plan.

  • Bring with you the following cumulative numbers for the past 12 months:


    • P&L (for both PT and Diagnostic Business),

    • Balance Sheet (for both PT and Diagnostic Business),

    • Cash flow statement (for both PT and Diagnostic Business),

    • Total number of New PT patients,

    • Total number of PT visits,

    • Total number of Tests (break them down by type of test),

    • Total number of diagnostic testing patients.


10:00 – 10:10BREAK
10:10 – 10:45“Profit First” with HODS: HODS Exit Strategies (Dr. Dimitrios Kostopoulos)


  • What are your options and strategies when exit time comes?

  • How to choose the best option for you?

  • What HODS will do for you at the time of exit?

10:45 – 12:00Financial Freedom for the Private Practice Owner (Eric Miller)


  • Is financial freedom attainable?

  • Define financial freedom for you.

  • Components of financial freedom.

  • How to create business viability and move to business financial affluence?

12:00 – 1:30LUNCH PROVIDED
1:30 – 3:00Exit Strategies that are Right for You! (Eric Miller)


  • When is the right time to exit?

  • How to select the right strategy for you?

  • How to achieve maximum financial compensation?

  • How much do you really need for comfortable retirement?

3:00 – 3:15BREAK

Refreshments provided
3:15 – 4:30Miscellaneous

Presentations on other topics. Recruiting, Bonuses/Incentives, Cash-based services that are making owners $$, etc.
Save your Spot

Ticket Pricing

Owners/CEOs
$ 575
Registration Includes:
Marketing and Expansion Session (Fri)
Financial & Exit Strategies Session (Sat)
Networking Lunch (Saturday) + Full Breakfast (Fri & Sat)
Clinic Managers & Marketing Staff
$ 399
Registration Includes:
Marketing and Expansion Session (Fri & Sat AM)
Networking Lunch (Saturday) + Full Breakfast (Fri & Sat)
(Register 3 staff from same practice and bring 4th staff member for free)

Early Bird Prices end April 23. Claim your Seat Now!

All Attendees

TimeMARKETING & EXPANSION - Friday (May 13th)
8:00 – 8:30Registration

Breakfast provided
8:30 – 9:15Welcome

One-word opens, short intros, and wins from past 6 months. Review of agenda, acknowledgement of Masterminds’ progress.
9:15 – 9:50HODS STATE OF THE UNION

Looking back on 2021 and HODS Delivery Plans for 2022. (HODS Board)
9:50 – 10:00BREAK
10:00 – 12:00Internal Marketing

Presentations on successful Internal Marketing efforts. High % of PTs referring their patients to DX, utilizing text/email/WebPT.
12:00 – 1:30LUNCH (on your own)
1:30 – 4:30External Marketing

Presentations, panel discussions on successful External Marketing efforts. Physicians (both in-house and for referral), FB ads or other social media, community engagement/events, mktg for PT recruiting purposes, etc. (BREAK @ 2:45)

Only Owners

TimeFINANCIAL & EXIT STRATEGIES - Saturday (May 14th)
8:00 – 8:30BREAKFAST PROVIDED
8:30 – 9:00Introductions, Welcomes, and Wins from Previous Day
9:00 – 10:00“Profit First” with HODS: How to Reshape your Business (Dr. Dimitrios Kostopoulos)


  • How do your numbers measure up? How to change them?

  • Profit First from Day 1: A step by step system.

  • Solutions for your daily diagnostic business challenges.

  • What financial metrics and ratios to follow. Calculate them now!

  • How do your numbers compare to the industry?

  • This is a WORKSHOP FORMAT presentation where you will create your own step by step plan.

  • Bring with you the following cumulative numbers for the past 12 months:


    • P&L (for both PT and Diagnostic Business),

    • Balance Sheet (for both PT and Diagnostic Business),

    • Cash flow statement (for both PT and Diagnostic Business),

    • Total number of New PT patients,

    • Total number of PT visits,

    • Total number of Tests (break them down by type of test),

    • Total number of diagnostic testing patients.


10:00 – 10:10BREAK
10:10 – 10:45“Profit First” with HODS: HODS Exit Strategies (Dr. Dimitrios Kostopoulos)


  • What are your options and strategies when exit time comes?

  • How to choose the best option for you?

  • What HODS will do for you at the time of exit?

10:45 – 12:00Financial Freedom for the Private Practice Owner (Eric Miller)


  • Is financial freedom attainable?

  • Define financial freedom for you.

  • Components of financial freedom.

  • How to create business viability and move to business financial affluence?

12:00 – 1:30LUNCH PROVIDED
1:30 – 3:00Exit Strategies that are Right for You! (Eric Miller)


  • When is the right time to exit?

  • How to select the right strategy for you?

  • How to achieve maximum financial compensation?

  • How much do you really need for comfortable retirement?

3:00 – 3:15BREAK

Refreshments provided
3:15 – 4:30Miscellaneous

Presentations on other topics. Recruiting, Bonuses/Incentives, Cash-based services that are making owners $$, etc.

Clinic Managers & Marketing Staff

TimeMARKETING TECHNIQUES & TOOLS - Saturday (May 14th)
8:00 – 8:30BREAKFAST PROVIDED
8:30 – 9:00Introductions, Welcomes, and Wins from Previous Day
9:00 – 10:00Building and Selling Relationships - Build Your Bottom Line (Elan Etstein)


  • Strategies for building relationships with physicians that drive Responses and Revenue.

  • Maximizing your internal marketing efforts.

10:00 – 10:15BREAK
10:15 – 11:15Unlocking the Power of Digital Marketing (Andy Zheng)


  • Maximizing the power of your social media.

  • Actionable steps to improve your SEO and online reach.

  • Creating effective email marketing campaigns.

11:15 – 12:00Case Studies: Workshop and Planning Applications with the Pros (Elan Etstein & Andy Zheng)


  • Workshopping Your Digital World (Andy Zheng) - Andy will walk you through a live audit of your current digital marketing efforts.

  • Building Stronger Referral Relations - Workshop and Roleplay (Elan Etstein) - 30 Day Action Planning: Leave this session with a 30 Day Plan and next steps to improve your marketing.

12:00 – 1:30LUNCH PROVIDED
Reservations

The Venue

Meet us at the beautiful Holiday Inn & Suites Hotel on the amazing Clearwater beach for an unforgettable event!

Address: 521 S Gulfview Blvd, Clearwater Beach, FL 33767, United States

Book Your Room

Please note that the hotel block for partners ends on April 21, at 6 pm.

Our 2022 Sponsors

Event/ticketing/logistics Questions? Contact [email protected]