Join the #1 Physical Therapy Network Worldwide to learn How to Reshape your Business & Create a Powerful Business Plan for the Future.
Leadership Academy is the place where all HODS Partners and their key business management staff meet to network, learn new strategies for the success of their Diagnostic and PT practices, and create strategic planning for the next 12 months. This is a highly interactive program with great business value. Network with other successful practices and owners and motivate yourself and key business management staff to help you achieve your goals.
The event takes place in Clearwater Beach, FL which boasts as the “Best Beach in America” by TripAdvisor and other major publications.
Know the Schedule
Agenda Timeline
Thursday (February 2nd)
Meet Partners and Have Fun
Mixer/Networking @ local restaurant
It’s time for you to relax and make connections in sunny Florida! Join the HODS Board of Directors & Business Advisory Board for dinner, drinks and socializing with your fellow practice owners/diagnosticians.
Meeting Point: Marina Cantina restaurant (25 Causeway Blvd, Clearwater, FL 33767)
Meeting Hour: 6:00 – 9:00 PM
Friday (February 3rd)
Internal and External Marketing Actions to Take
Marketing and Expansion Session
Day 1 of the event is all about Marketing, Public Relations and Expansion Strategies. Learn proven strategies for the expansion of your diagnostic business; troubleshoot any challenges you’ve encountered and get tips and help from other owners who have succeeded in implementing those strategies. This is the perfect day to bring along your Marketing Staff, Directors and Key Managers. You and your staff will leave the session having a concrete plan in-hand on how to get your patient and testing numbers breaking the roof.
Saturday (February 4th)
Best Marketing & Front Desk Techniques and Tools to Implement
PT Marketing Tools and Front Desk Techniques
Specifically designed with practice managers and marketing staff in mind. Learn from industry experts about the best marketing & front desk tools and techniques to implement in order to drive bottom-line impact for your practice. With dedicated time spent on getting more leads; selling techniques; enhancing front desk operations; as well as opportunities to solve real-world roadblocks in your practice. Attendees will leave armed with proven techniques and the latest tools to grow their practice, along with tangible next steps to implement.
Best Billing & Financial Strategies to Follow
Billing & Financial Strategies Session
Day 2 for Owners-Only is all about “Profit First” with HODS. This is a very interactive, workshop-format day, where you will look at production numbers, financial KPIs including key industry ratios. Not only will you be able to calculate your own KPIs (real-time) but you will be able to compare them with national industry standards. Then you will hear about a step-by-step system of how to “Profit First” with HODS. Furthermore, two powerful financial and planning sessions will provide you with all the data you need for a proper and powerful business plan with high ROI (return on investment).
Friday (February 3rd)
All Attendees
Conference will be held in Duval Conference Center room. All meals and breaks in Duval S.
| Time | MARKETING & EXPANSION - Friday (February 3rd) |
|---|---|
| 7:30 – 8:30 | REGISTRATION & BREAKFAST (provided) |
| 8:30 – 9:00 | WELCOME (Bart McDonald) One-word opens, short intros, and wins from the past 6 months. Review Friday's agenda. |
| 9:00 – 9:30 | HODS STATE OF THE NETWORK (HODS Board of Directors) Looking back on 2022. HODS Delivery Plans for 2023. HODS Ideal Score Quiz. |
| 9:30 – 10:00 | UPDATES FROM HODS BUSINESS SERVICES HODS National Campaign (Amanda Foley) Reveal new HODS.us website (James Savas) |
| 10:00 – 10:15 | BREAK (refreshments provided) |
| 10:15 – 10:45 | RECRUITMENT (Josh Mansfield) How to recruit effectively. |
| 10:45 – 11:15 | BUILDING AN ANSWER CULTURE (Austin Kerr) Importance of policies and staff FAQs, and how this saves you money. |
| 11:15 – 11:45 | INTERNAL MARKETING for EMG (Jennifer Hauskey) How to get internal marketing from in-house patients and your staff for EMGs. |
| 11:45 – 12:15 | HITTING IT HOME WITH MSKUS (Angie McGilvrey) Innovative things with MSKUS that can help you achieve great success. |
| 12:15 – 1:30 | LUNCH (on your own) |
| 1:30 – 2:00 | FELA ACCREDITATION (Dimitrios Kostopoulos) What is FELA Accreditation and why it's essential. HOEMG brochures discussion. |
| 2:00 – 3:15 | OUTSIDE BUSINESS (Thomas Welch) Contracting with professionals to do Diagnostics in their clinic (rental model or fee for service model). Preparing for questions you may get when you are setting up contracts. Outside Business Roleplay. |
| 3:15 – 3:30 | BREAK (refreshments provided) |
| 3:30 – 4:30 | EXTERNAL MARKETING Medical Doctor/Attorney Referrals (Elan Etstein and Konstantine Rizopoulos) GETTING REFERRALS FROM PRACTITIONERS Hospitals (Eddie St. Clair) General Practitioner/Podiatry (Karen Eckardt) External Business Roleplay. |
| 4:30 – 5:00 | PLANNING & WRAP-UP (Bart McDonald) Make an Action Plan. Final questions, one-word closes, & wins. |
| 5:15 – 6:00 | SPECIAL SESSION (refreshments provided) Special Session for Members of the Physical Therapy Effective Management Association w/Arte Maren (Internationally acclaimed author of The Natural Laws of Management and award-winning corporate sales consultant who brings to this work a 40-year-plus sales and consulting career). |
Saturday (February 4th)
Clinic Managers & Marketing Staff
Conference for Staff will use a combination of Duval Conference Center (starting room) & Duval J rooms to be held. All meals and breaks in Duval S. Please review the agenda items below for more information.
| Time | MARKETING, BILLING, & FRONT DESK - Saturday (February 4th) |
|---|---|
| 7:30 – 8:30 | BREAKFAST (provided) |
| 8:30 – 9:00 | WELCOME (Bart McDonald) One-word open and wins from the previous day. Review Saturday's agenda. |
| 9:00 – 9:45 | EMPOWERING YOUR IN-HOUSE DIGITAL MARKETING (Amanda Foley) Unlocking the Power of Digital Marketing to communicate what sets you apart as a HODS Approved Diagnostic Center to potential patients. Actionable steps to create awareness in your area and implement a funnel to drive new patients through your website to your clinic for a workshop or new evaluation. |
| 9:45 – 10:30 | ONLINE MARKETING TO CAPTURE NEW PATIENTS WITHOUT HIRING A THIRD PARTY (Alex Corbelli) Actionable steps to improve your SEO and online reach. Creating effective email marketing campaigns. ROI and Optimization for online campaigns and how to do it. |
| 10:30 – 10:45 | BREAK (refreshments provided) |
| 10:45 – 11:15 | NEGOTIATING INSURANCE PAYMENT CONTRACTS (Tony Cere) |
| 11:15 – 12:15 | BILLING & APPEALS (Dimitrios Kostopoulos) |
| 12:15 – 1:30 | LUNCH (on your own) |
| 1:30 – 3:30 | FRONT OFFICE GURU (Dee Bills) Measuring Front Desk Production. The ‘how, what and why’ of increasing production and responsibility. This session will be held in Duval J room |
| 3:30 – 4:00 | BREAK (refreshments provided) This break will be in Longboat B room |
| 4:00 – 4:45 | PLANNING & PROGRAMMING (Craig Ferreira) Create an action plan for implementation of what you learned this weekend. Groups breakout into 2-3 and go over everything they've learned and come up with a 90-day business plan together. This session will be held back in the Duval Conference Center (starting room) |
| 4:45 – 5:15 | WRAP-UP & REVIEW (Bart McDonald) Final questions, one-word closes, & testimonials. Write take-aways on the board. |
Only Owners
Conference for Owners will be held in Duval Conference Center room. All meals and breaks in Duval S.
| Time | MARKETING, BILLING, & FINANCIAL - Saturday (February 4th) |
|---|---|
| 7:30 – 8:30 | BREAKFAST (provided) |
| 8:30 – 9:00 | WELCOME (Bart McDonald) One-word open and wins from the previous day. Review Saturday's agenda. |
| 9:00 – 9:45 | EMPOWERING YOUR IN-HOUSE DIGITAL MARKETING (Amanda Foley) Unlocking the Power of Digital Marketing to communicate what sets you apart as a HODS Approved Diagnostic Center to potential patients. Actionable steps to create awareness in your area and implement a funnel to drive new patients through your website to your clinic for a workshop or new evaluation. |
| 9:45 – 10:30 | ONLINE MARKETING TO CAPTURE NEW PATIENTS WITHOUT HIRING A THIRD PARTY (Alex Corbelli) Actionable steps to improve your SEO and online reach. Creating effective email marketing campaigns. ROI and Optimization for online campaigns and how to do it. |
| 10:30 – 10:45 | BREAK (refreshments provided) |
| 10:45 – 11:15 | NEGOTIATING INSURANCE PAYMENT CONTRACTS (Tony Cere) |
| 11:15 – 12:15 | BILLING & APPEALS (Dimitrios Kostopoulos) |
| 12:15 – 1:30 | LUNCH (on your own) |
| 1:30 – 2:15 | MASTERMINDS (Ron Helwig) Acknowledgement of Masterminds’ progress and achievements to-date. What the Masterminds do, and how being part of one is a secret to success in Diagnostics. New members sign-up. |
| 2:15 – 3:00 | “PROFIT FIRST" WITH HODS: HOW TO RESHAPE YOUR BUSINESS (Dimitrios Kostopoulos) How do your numbers measure up? How to change them? Profit First from Day 1: A step by step system. Solutions for your daily diagnostic business challenges. What financial metrics and ratios to follow. Calculate them now! How do your numbers compare to the industry? |
| 3:00 – 3:15 | BREAK (refreshments provided) |
| 3:15 – 4:00 | RETURN ON YOUR INVESTMENT & HOW TO REACH THE IDEAL SCENE (Harry Koster & Dimitrios Kostopoulos) Review HODS Member's Expense Sheet and get tools to keep tight track of the metrics and finances involved in your HODS investment, know where you are now and predict where you’re going. |
| 4:00 – 4:45 | PLANNING & PROGRAMMING (Craig Ferreira) Create an action plan for implementation of what you learned this weekend. Groups breakout into 2-3 and go over everything they've learned and come up with a 90-day business plan together. |
| 4:45 – 5:15 | WRAP-UP & REVIEW (Bart McDonald) Final questions, one-word closes, & testimonials. Write take-aways on the board. |
Bring your staff & loved ones for an unforgettable event!
Ticket Pricing
Register today and attend either Live or Virtually!
Clinic Managers & Marketing Staff
$ 499 per person
Registration Includes:
2 Live Event Days
Refreshments + Full Breakfast
Owners/CEOs
$ 595 per owner
Registration Includes:
2 Live Event Days
Refreshments + Full Breakfast
Valentines Special
$ 975 2-owners deal
Registration Includes:
2 Live Event Days for 2 Owners
Refreshments + Full Breakfast for 2 Owners
Practice Bundle
$ 1,349 3+ staff deal
Registration Includes:
2 Live Event Days for 3+ Staff
Refreshments + Full Breakfast for 3+ Staff
Special offer:
Sign up today for 25% off admission!
Special offer ends Friday Sept. 23 @ 11:59pm est
Code: LOVE23
Can’t attend? Click here for Virtual Ticket!
from 169 USD per night
The Venue
Please note that the exclusive pricing ends on January 9, 2023 @ 6pm EST.
Event/ticketing/logistics Questions? Contact [email protected]
All Attendees
Conference will be held in Duval Conference Center room. All meals and breaks in Duval S.
| Time | MARKETING & EXPANSION - Friday (February 3rd) |
|---|---|
| 7:30 – 8:30 | REGISTRATION & BREAKFAST (provided) |
| 8:30 – 9:00 | WELCOME (Bart McDonald) One-word opens, short intros, and wins from the past 6 months. Review Friday's agenda. |
| 9:00 – 9:30 | HODS STATE OF THE NETWORK (HODS Board of Directors) Looking back on 2022. HODS Delivery Plans for 2023. HODS Ideal Score Quiz. |
| 9:30 – 10:00 | UPDATES FROM HODS BUSINESS SERVICES HODS National Campaign (Amanda Foley) Reveal new HODS.us website (James Savas) |
| 10:00 – 10:15 | BREAK (refreshments provided) |
| 10:15 – 10:45 | RECRUITMENT (Josh Mansfield) How to recruit effectively. |
| 10:45 – 11:15 | BUILDING AN ANSWER CULTURE (Austin Kerr) Importance of policies and staff FAQs, and how this saves you money. |
| 11:15 – 11:45 | INTERNAL MARKETING for EMG (Jennifer Hauskey) How to get internal marketing from in-house patients and your staff for EMGs. |
| 11:45 – 12:15 | HITTING IT HOME WITH MSKUS (Angie McGilvrey) Innovative things with MSKUS that can help you achieve great success. |
| 12:15 – 1:30 | LUNCH (on your own) |
| 1:30 – 2:00 | FELA ACCREDITATION (Dimitrios Kostopoulos) What is FELA Accreditation and why it's essential. HOEMG brochures discussion. |
| 2:00 – 3:15 | OUTSIDE BUSINESS (Thomas Welch) Contracting with professionals to do Diagnostics in their clinic (rental model or fee for service model). Preparing for questions you may get when you are setting up contracts. Outside Business Roleplay. |
| 3:15 – 3:30 | BREAK (refreshments provided) |
| 3:30 – 4:30 | EXTERNAL MARKETING Medical Doctor/Attorney Referrals (Elan Etstein and Konstantine Rizopoulos) GETTING REFERRALS FROM PRACTITIONERS Hospitals (Eddie St. Clair) General Practitioner/Podiatry (Karen Eckardt) External Business Roleplay. |
| 4:30 – 5:00 | PLANNING & WRAP-UP (Bart McDonald) Make an Action Plan. Final questions, one-word closes, & wins. |
| 5:15 – 6:00 | SPECIAL SESSION (refreshments provided) Special Session for Members of the Physical Therapy Effective Management Association w/Arte Maren (Internationally acclaimed author of The Natural Laws of Management and award-winning corporate sales consultant who brings to this work a 40-year-plus sales and consulting career). |
Only Owners
Conference for Owners will be held in Duval Conference Center room. All meals and breaks in Duval S.
| Time | MARKETING, BILLING, & FINANCIAL - Saturday (February 4th) |
|---|---|
| 7:30 – 8:30 | BREAKFAST (provided) |
| 8:30 – 9:00 | WELCOME (Bart McDonald) One-word open and wins from the previous day. Review Saturday's agenda. |
| 9:00 – 9:45 | EMPOWERING YOUR IN-HOUSE DIGITAL MARKETING (Amanda Foley) Unlocking the Power of Digital Marketing to communicate what sets you apart as a HODS Approved Diagnostic Center to potential patients. Actionable steps to create awareness in your area and implement a funnel to drive new patients through your website to your clinic for a workshop or new evaluation. |
| 9:45 – 10:30 | ONLINE MARKETING TO CAPTURE NEW PATIENTS WITHOUT HIRING A THIRD PARTY (Alex Corbelli) Actionable steps to improve your SEO and online reach. Creating effective email marketing campaigns. ROI and Optimization for online campaigns and how to do it. |
| 10:30 – 10:45 | BREAK (refreshments provided) |
| 10:45 – 11:15 | NEGOTIATING INSURANCE PAYMENT CONTRACTS (Tony Cere) |
| 11:15 – 12:15 | BILLING & APPEALS (Dimitrios Kostopoulos) |
| 12:15 – 1:30 | LUNCH (on your own) |
| 1:30 – 2:15 | MASTERMINDS (Ron Helwig) Acknowledgement of Masterminds’ progress and achievements to-date. What the Masterminds do, and how being part of one is a secret to success in Diagnostics. New members sign-up. |
| 2:15 – 3:00 | “PROFIT FIRST" WITH HODS: HOW TO RESHAPE YOUR BUSINESS (Dimitrios Kostopoulos) How do your numbers measure up? How to change them? Profit First from Day 1: A step by step system. Solutions for your daily diagnostic business challenges. What financial metrics and ratios to follow. Calculate them now! How do your numbers compare to the industry? |
| 3:00 – 3:15 | BREAK (refreshments provided) |
| 3:15 – 4:00 | RETURN ON YOUR INVESTMENT & HOW TO REACH THE IDEAL SCENE (Harry Koster & Dimitrios Kostopoulos) Review HODS Member's Expense Sheet and get tools to keep tight track of the metrics and finances involved in your HODS investment, know where you are now and predict where you’re going. |
| 4:00 – 4:45 | PLANNING & PROGRAMMING (Craig Ferreira) Create an action plan for implementation of what you learned this weekend. Groups breakout into 2-3 and go over everything they've learned and come up with a 90-day business plan together. |
| 4:45 – 5:15 | WRAP-UP & REVIEW (Bart McDonald) Final questions, one-word closes, & testimonials. Write take-aways on the board. |
Clinic Managers & Marketing Staff
Conference for Staff will use a combination of Duval Conference Center (starting room) & Duval J rooms to be held. All meals and breaks in Duval S. Please review the agenda items below for more information.
| Time | MARKETING, BILLING, & FRONT DESK - Saturday (February 4th) |
|---|---|
| 7:30 – 8:30 | BREAKFAST (provided) |
| 8:30 – 9:00 | WELCOME (Bart McDonald) One-word open and wins from the previous day. Review Saturday's agenda. |
| 9:00 – 9:45 | EMPOWERING YOUR IN-HOUSE DIGITAL MARKETING (Amanda Foley) Unlocking the Power of Digital Marketing to communicate what sets you apart as a HODS Approved Diagnostic Center to potential patients. Actionable steps to create awareness in your area and implement a funnel to drive new patients through your website to your clinic for a workshop or new evaluation. |
| 9:45 – 10:30 | ONLINE MARKETING TO CAPTURE NEW PATIENTS WITHOUT HIRING A THIRD PARTY (Alex Corbelli) Actionable steps to improve your SEO and online reach. Creating effective email marketing campaigns. ROI and Optimization for online campaigns and how to do it. |
| 10:30 – 10:45 | BREAK (refreshments provided) |
| 10:45 – 11:15 | NEGOTIATING INSURANCE PAYMENT CONTRACTS (Tony Cere) |
| 11:15 – 12:15 | BILLING & APPEALS (Dimitrios Kostopoulos) |
| 12:15 – 1:30 | LUNCH (on your own) |
| 1:30 – 3:30 | FRONT OFFICE GURU (Dee Bills) Measuring Front Desk Production. The ‘how, what and why’ of increasing production and responsibility. This session will be held in Duval J room |
| 3:30 – 4:00 | BREAK (refreshments provided) This break will be in Longboat B room |
| 4:00 – 4:45 | PLANNING & PROGRAMMING (Craig Ferreira) Create an action plan for implementation of what you learned this weekend. Groups breakout into 2-3 and go over everything they've learned and come up with a 90-day business plan together. This session will be held back in the Duval Conference Center (starting room) |
| 4:45 – 5:15 | WRAP-UP & REVIEW (Bart McDonald) Final questions, one-word closes, & testimonials. Write take-aways on the board. |